Isfahan Attitude of Citizens towards Local Radio

Faezeh Taghipour, Mohammad Reza Iravani, Allahyar Arabmomeni, Aliasghar Rahimi Rezaee, Mehran Fouladinejad, Zahra MahmoudiKataki

Abstract

This study was conducted to assess the attitudes of listeners Center. This study was a descriptive – survey (cross). Of population, the Isfahan city had a population of 1/745/428 and using stratified sampling – random, 600 were selected345 people who listen to the radio programs of Isfahan and major review and assessment was based on the number of. For gather information from the questionnaire, which included demographic information and questions based on likert spectrum was used to test hypotheses.Cronbach’s alpha was calculated for the questionnaire, 0.941 and reliability of the questionnaire was approved. In a radio program, the highest percentage of radio listeners, Province News (78.3%) and home and family was the most satisfying of the program (mean 4.05). Comparison test showed that the attitude of people towards educational guidance programs with an average of 3.59, Average educational information programs 3.41, Fun entertainment programs averaged 37/3And programs related to public officials, averaging 3.44, was above average. Educational guidance Friedman ranking test components, respectively (mean 2.93) between people and officials (mean 2.49), Educational data (mean 2.33) Is an entertainment and recreation (mean 2.25). The Friedman test, with Chi- Do 52.507 identified. There is a significant difference between these four species. Demographic characteristics of the four main categories with a mean difference “-0.23” And a significant level of “0.220”, it was shown, Just the attitude of people towards Educational and career data programs there is a significant difference.

Keywords: attitude, audience, media, radio, guidance, Educational and entertainment