Today most of institutions, industrial as well as social, are establishing programs and projects for promoting quality level of their services. One of the none-governmental universities in comprehensive rank over Iran IAU-Khorasgan Branch decided to promote its level of quality by designing and applying a quality model that combined quality process and strategic planning. The university through this quality journey with participation of top managers, staff and also students formed some Focus Discussion Groups (FDGs) to develop strategic directions as well as strategic goals. Researchers designed and applied this quality model for planning a quality improvement program and designing a framework for strategic components to monitor regularly and evaluate annually and summative.

Keywords: Quality Model, Quality Improvement, Strategic Planning, Higher Education, University